Community strategy consultant

Every community has energy waiting to be activated.

I help AI startups turn the connection already happening around their product into their strongest asset, work grounded in real belonging, not growth tactics.

Grew one AI startup's Discord from 53,000 to 170,000+ members, with improved retention, engagement, and advocacy along the way.

Whitney I. Menarcheck
  1. The problem

    The community exists. The connection doesn't.

    • People join, post once, and go quiet.
    • You have no real read on whether it's working.
    • One person is holding the whole thing together, and it's not sustainable.
    • You're growing, and the community hasn't kept up.
  2. The approach

    Grown, not launched.

    Five pillars carry that work, and they are what I look at first.

    • Structure

      Does a new person know what's permitted and how to get started?

    • Activation

      Are people taking a first step, and is it about more than posting?

    • Co-Creation

      Is the community built with its members or for them?

    • Belonging

      Do people want to be in the room, and is it safe to be unpolished there?

    • Growth

      Are members growing, and is the community growing as a result?

  3. What changes

    What that looks like in practice

    • Members who bring others in, without being asked.

      That's not a growth tactic, it's what happens when the other pieces are working.

    • Knowing whether it's actually working, not guessing.

      Real signals instead of a gut feeling.

    • The people already doing the work get seen.

      Somewhere in your community someone is answering questions and carrying the vibe for free. That person is your biggest asset.

    • Built with your people, not for them.

      Every decision shaped by the people actually living in the space every day.

How it works

  1. Step 1

    Start

    Take the free assessment, or book a free call

  2. Step 2

    Figure it out

    We get a real read on what's actually going on

  3. Step 3

    Move

    You leave with a clear plan, and support making it real if you want it

Free

A recorded 10-minute walkthrough of your community

I'll go through your actual community and point out the two things I'd fix first. No deck, no pitch. Just the recording.

Request the free audit
Take the free Community Vitals assessment